The Point is Profit
12 Quick Bites for Independent Makers If you’re a maker just starting—or someone who’s been in the woods for awhile—you’ll want to read...
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Sue Spolan
- Oct 13, 2021
- 3 min
Marketing Lessons from a Go-Go Dancer
It was a relatively quiet night at The Trestle Inn. What used to be a seriously dirty dive bar is now the go-to-a-go-go spot beloved by...
Judith Sachs & Neil Kleinman
- Oct 13, 2021
- 3 min
How to Make the Perfect Pitch
Put your body into it. We want you to try a thought experiment. Imagine you're alone in a crowded restaurant. Close your eyes. When you...
Tom Panico
- Oct 13, 2021
- 5 min
How Do I Price My Creative Services?
There is no one way to price creative work. No two creative projects are alike So how do you go about pricing your work? It's not easy...
Kelly Meissner
- Sep 8, 2021
- 2 min
So, You Need to Hire a Designer
Designers come in many disciplines, price brackets, and skill levels. It can be hard to know which one is the right fit for your project...
Neil Kleinman
- Jul 22, 2021
- 2 min
Community Support and Resources
Many community groups and agencies have started programs tailored to artists, performers, and makers both in routine times and in the...
Neil Kleinman
- Jul 16, 2021
- 2 min
How to Innovate
Happy days are here again if you learn to innovate! These are happy times for the innovator and entrepreneur. As the saying goes,...
Neil Kleinman
- Jun 30, 2021
- 4 min
Writing a Grant: Seven Rules An Artist Should Know
The Why and How of It Receiving a grant is good. It’s good to get the support and fantastic to get the recognition. But the process of...
Tom Panico
- Jun 30, 2021
- 5 min
7 Strategies for Growth Hacking your Career (by Offering to Work for Free!)
Now more than ever, competition for entry-level positions is fierce. Here are some strategies to help you get your foot in the door. 2021...
Aubrey Fink & Neil Kleinman
- Jun 30, 2021
- 7 min
Marketing 101 for Creatives
Marketing is a way to build an audience. You've mastered your craft and learned to express your vision. You know you're good, and...
Neil Kleinman
- Jun 16, 2021
- 5 min
Managing Financials as a Creative Startup
Know when to hold them. Know when to fold. For most of us, thinking about setting up our finances puts a knot in the pit of our stomach....
Neil Kleinman
- Jun 9, 2021
- 2 min
Why We All Need Written Agreements
A handshake is not enough I have a confession to make. I should have known better, but then, it’s always after the fact that we learn...
Neil Kleinman
- Apr 27, 2021
- 3 min
Do I Need an LLC?
Think big, start small Why start with an LLC? There are several good reasons. It’s easy to establish, and it’s cheap. It shields your...