Anne CecilDec 8, 20211 minThe Point is Profit12 Quick Bites for Independent Makers If you’re a maker just starting—or someone who’s been in the woods for awhile—you’ll want to read...
Sue SpolanOct 13, 20213 minMarketing Lessons from a Go-Go DancerIt was a relatively quiet night at The Trestle Inn. What used to be a seriously dirty dive bar is now the go-to-a-go-go spot beloved by...
Judith Sachs & Neil KleinmanOct 13, 20213 minHow to Make the Perfect PitchPut your body into it. We want you to try a thought experiment. Imagine you're alone in a crowded restaurant. Close your eyes. When you...
Tom PanicoOct 13, 20215 minHow Do I Price My Creative Services?There is no one way to price creative work. No two creative projects are alike So how do you go about pricing your work? It's not easy...
Kelly MeissnerSep 8, 20212 minSo, You Need to Hire a DesignerDesigners come in many disciplines, price brackets, and skill levels. It can be hard to know which one is the right fit for your project...
Neil KleinmanJul 22, 20212 minCommunity Support and ResourcesMany community groups and agencies have started programs tailored to artists, performers, and makers both in routine times and in the...
Neil KleinmanJul 16, 20212 minHow to InnovateHappy days are here again if you learn to innovate! These are happy times for the innovator and entrepreneur. As the saying goes,...
Neil KleinmanJun 30, 20214 minWriting a Grant: Seven Rules An Artist Should KnowThe Why and How of It Receiving a grant is good. It’s good to get the support and fantastic to get the recognition. But the process of...
Tom PanicoJun 30, 20215 min7 Strategies for Growth Hacking your Career (by Offering to Work for Free!)Now more than ever, competition for entry-level positions is fierce. Here are some strategies to help you get your foot in the door. 2021...
Aubrey Fink & Neil KleinmanJun 30, 20217 minMarketing 101 for CreativesMarketing is a way to build an audience. You've mastered your craft and learned to express your vision. You know you're good, and...
Neil KleinmanJun 16, 20215 minManaging Financials as a Creative StartupKnow when to hold them. Know when to fold. For most of us, thinking about setting up our finances puts a knot in the pit of our stomach....
Neil KleinmanJun 9, 20212 minWhy We All Need Written AgreementsA handshake is not enough I have a confession to make. I should have known better, but then, it’s always after the fact that we learn...
Neil KleinmanApr 27, 20213 minDo I Need an LLC?Think big, start small Why start with an LLC? There are several good reasons. It’s easy to establish, and it’s cheap. It shields your...