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How do I market my products or services?

“Marketing” is often the last thing a creative wants to think about. Too crass and commercial. But learning to “market” is another way of learning to create an audience, to make your ideas public, and to gain the recognition that artists seek. 


In what follows we take you through the three basic steps—what to do before you start; what to do when you’re launching; and, finally, what to do when you’re in business.

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Where to start

These are the topics we discuss with participants looking to up their marketing game. Click on any of the items for more info.

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We're here to help!

Setting up a business can be overwhelming. You don't have to do it alone! Our experts are here to help guide you through the process. These are the programs we recommend for this question:

Office Hours

Get concrete answers to specific questions you have about entrepreneurship from experts in law, marketing, production, business, and much more.

Idea Clinic

Have an idea? Consider its potential and develop next steps in these two-hour brainstorming sessions led by our team of creative professionals.

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